The construction industry in general and also we at Wienerberger depend on the exchange with architects. After all, we do not develop products for ourselves, but in the spirit of architecture. This is precisely why we are enthusiastic about the idea that Constructive Disobedience offers the opportunity to discuss constructive experiments and to turn them into reality – not only with good product solutions – but also with a good communication.

The climate and resource issues in construction are becoming increasingly urgent. Reason enough to take a well-founded look at how experimentation, the design aspirations of architects and the actual day-to-day planning work fit together, and then, in the best case, to be sustainable as well. The most sustainable thing about it? Not keeping your own solutions within the projects to yourself, but making them accessible to everyone. We hope that individual solutions will become the standard so that we can develop our product solutions and systems at Wienerberger in a targeted manner.

“We are very excited about the constructive experiments submitted by the participants at the conference. And above all for the insights that we, as a clay building materials producer, can take with us for the continuous development and expansion of our product portfolio.”

Heidrun Keul,
Management Strategic Marketing
& Product Management